Description
Bagboy is a Kraków-based startup supplying sous-vide bags and kitchen appliances to professional chefs and home cooks of all levels.
The founders, one analytical mind and one chef, identified a gap in the market: a single source for quality kitchen tools with personality. Their goal was to create a brand that feels approachable, fun, and trusted.
Something all of Kraków will be talking about.
Challenge
The kitchen supply market was bland: outdated websites, generic visuals, and no personality. Bagboy needed visuals that stood out, reflected the founders’ personalities, and could be reproduced easily across multiple touchpoints.
“Our biggest objective was to make sous-vide bags sound funky and sexy instead of some boring necessity.”
Concept
My core idea was to personify the brand through a mascot that captures the founders’ spirit: playful, approachable, and authentic.
I designed an illustration of a “chill kitchen boy” wearing a hat backwards and a branded hoodie, a visual shorthand for the brand’s friendly, down-to-earth, laid-back tone.
Through this, I aimed to give the brand a “passage” into a cooler, more street-inspired world, drawing from the aesthetics of skate culture and streetwear.
Colour & typography
I used four fresh, saturated colours without choosing a dominant one, keeping applications flexible. White backgrounds were intentionally avoided, to always keep it playful and colourful.
The dominant typeface is by Radek Łukasiewicz, a Polish designer. We agreed that it really connects with the laid-back character of the brand and makes it fun and approachable.
To keep things from feeling too neat and polished, I chose a logo that sits slightly apart from the typeface, adding a bit of chaos and visual interest.
To help Bagboy build recognisability across Kraków’s restaurant scene and among people, I created stickers, not only for packaging and orders, but also for public spaces, staff rooms, and the kitchens themselves.
A cute, fun way to make it memorable, and to show that Bagboy isn’t only about sous-vide bags. It’s about the people who make it.
Touchpoints
The mascot had to hold wherever the brand turned up next, so I built out the pieces that would carry it: posters, the Instagram grid, packaging and merch, and the shop itself.
