Bold, elegant and playfulBold, elegantand playful

Bosko is a Warsaw-⁠based creative agency working across culture, entertainment and commercial campaigns for brands including Netflix, Bacardi and Uber.

I refreshed Bosko’s visual identity to better reflect the agency’s growing experience and positioning — turning an energetic but uneven system into one that is bold, elegant and playful. The logo was already in place and I left it unchanged.

Bosko already had a distinctive visual language: a recognisable logo, a strong typeface, vibrant neon colours and a set of graphic shapes. It was energetic and playful, but the system didn’t fully communicate the level of experience behind the work.

Working with some of the biggest brands in the market, Bosko needed an identity that could feel more confident and refined — without losing the character that made the agency feel like Bosko.

Confidence, with a twist.

The refreshed identity is built around a balance of confidence and playfulness.

But refinement didn’t mean removing personality. Instead, playful details were introduced through expressive typography, smart copy and unexpected accents.

The message is simple: we know what we’re doing — and we still know how to have fun doing it.

A restrained palette replaces the previous neon-⁠heavy approach. Off-⁠black, dirty white and deep cobalt create a more sophisticated visual foundation, allowing the work and messaging to take the lead.

The existing typeface remains at the core of the identity, maintaining continuity with Bosko’s original visual language.

Gambarino is introduced as an accent rather than a dominant element. Its expressive, slightly unexpected character adds a playful layer to otherwise refined compositions.

Existing graphic shapes were retained and given a more considered role within the new system. Rather than defining the identity on their own, they act as flexible visual accents that bring movement and playfulness to different applications.

The refreshed identity extends across digital and physical touchpoints, including the website, social media, campaign decks, printed materials and office applications.

The system keeps the overall expression refined and consistent while leaving room for the playful details that make Bosko feel like Bosko.