Scaling a global brandScaling aglobal brand

For more than a year, I worked at WPP Production (formerly Hogarth) exclusively on one of its largest global clients, Dyson.

I was part of the team responsible for Central and Eastern Europe and the neighbouring countries — 20+ markets across the region.

While the role was strongly production-⁠focused, it gave me valuable experience in precision, workflow management, and delivering high-⁠quality assets at scale. It strengthened my skills in file accessibility, After Effects, video production, and adapting creative assets across diverse markets and requirements.

Preparing custom OOH and DOOH formats while ensuring consistency with Dyson’s global brand guidelines and technical specifications.

Creating master files based on flat PNG and JPG assets, preparing them for further localisation and adaptation across multiple markets.

Localising campaign assets from master files into 20+ languages, including languages written in non-⁠Latin scripts, such as Cyrillic, Hebrew, and Georgian, while maintaining visual consistency and typographic accuracy.

Preparing accessible files by implementing translations into English master files and completing the full accessibility workflow, including bookmarks, articles, table of contents, typography cleanup, and manual verification through the tags panel.